If you are like me, when I plant a seed I do everything in my power to ensure that little guy is going to grow. Investing 6 to 8 weeks of watering and nurturing with no result is not my idea of fun. Consequently, on the day of planting, I start with a fertilizer I [...]

Branding is a word that gets tossed about quite a bit. From marketing strategists and business owners to media sales reps, everyone agrees it’s important. But why? A brand may literally be the only difference between you and your competitor. It can serve to create disparity between 2 products when in fact there is no [...]

Even with an effective, well-branded vanity phone number, in this highly competitive buyers market, it truly does pay to give folks a reason to call now. Creating a compelling offer though can be a little tricky so take some time to design one based on these tips.
Develop an Offer In-Line With Your Brand Promise
Remember [...]

Is it just me or does it just seem our society’s penchant for immediate gratification has recently jumped to warp speed? I personally have always been the type that wanted instant gratification so much so, that I oftentimes would avoid buying anything on the internet, even if it was potentially nicer and/or less expensive, simply [...]

If you do much investigation into developing a marketing plan it will not take long before you run across the acronym SWOT. If you haven’t completed a SWOT analysis for your business, now is a good time.
SWOT stands for Strengths, Weaknesses, Opportunities and Threats and is an excellent tool to help position and prepare the [...]

No matter how small the media buy, never fail to ask for added value or additional exposure above and beyond the paid schedule. The simple truth is it never hurts to ask, and you will be pleasantly surprised how many times just the sheer act of asking can result in a “yes”. Now depending on [...]

Business owners have a myriad of decisions to make when it comes to marketing their product or service. One question many ask is “how much media do I have to buy for my message to be heard and acted upon”? Answering this question can be somewhat tricky in that it’s definitely not a one [...]

Does your company have a mobile marketing plan? If you are like millions of small to medium-sized businesses, the answer is probably, “yeah right, I wish!”
The mobile marketplace is exploding and is one of the main culprits why our lives are increasingly “more wired”.
Consider the following stats:
• 200+ million Americans carry mobile phones. Source: Airwide Solutions
• Cell [...]

No matter how long you have been in business or how many loyal current customers you have, new clients are the lifeblood of any organization. From people moving for new job opportunities, to layoffs or corporate mergers, the only sure thing in today’s world is change, which could equate to significant attrition from year to [...]

Ever wonder why your child can’t seem to master the art of staying focused on one subject for more than a fleeting minute? Try looking in the mirror next time you ponder this question.
Like it or not, we are a rapidly becoming a society of dwindling attention spans. In fact, in the book Coming To [...]