Attention Span Deficit
Posted by in Marketing Tips Friday, 8 January 2010 21:36
Ever wonder why your child can’t seem to master the art of staying focused on one subject for more than a fleeting minute? Try looking in the mirror next time you ponder this question.
Like it or not, we are a rapidly becoming a society of dwindling attention spans. In fact, in the book Coming To Our Senses, a noted psychologist and author, Jon Kabat-Zinn, cites we are in a “consistent and a constant state of partial attention”. From driving and talking on the cell phone, to watching TV while paying the bills, our ever faster, fast-paced lives are governed by the premise that multi-tasking is a necessity that is here to stay.
From a marketing perspective this complicates the landscape by suggesting only the briefest and effective of messaging is capable of breaking through the ad clutter while simultaneously capturing attentions. In this high-speed, attention deficit, multi-tasking world, employing a vanity number can be a huge marketing advantage.
Assuming your vanity number is intuitive and recognizable, such as 1-800-Hearing for an ear doctor or specialist, no one has to stop what their doing to write down a phone number or look you up if intrigued with your product. As well vanity phone number branding, because it is intuitive and recognizable, will be easier to convey in all marketing communications. And finally vanity phone numbers lend themselves to easy word of mouth referrals in that there is nothing complicated to remember or write down. Vanity phone numbers are an excellent branding tool to help your marketing keep pace in the face of shrinking attention spans.
