Mobilize Your Marketing
Posted by in Marketing Tips Thursday, 28 January 2010 09:48
Does your company have a mobile marketing plan? If you are like millions of small to medium-sized businesses, the answer is probably, “yeah right, I wish!”
The mobile marketplace is exploding and is one of the main culprits why our lives are increasingly “more wired”.
Consider the following stats:
• 200+ million Americans carry mobile phones. Source: Airwide Solutions
• Cell phones are used by over 3.1 billion people globally. Source: Airwide Solutions
• A survey of 2,400 moms reveals that the single most important tech gadget in their lives is the cell phone (23%), followed by the internet (21%), and the digital camera (19%). Source: Babycenter.com
• Globally there are twice as many users of SMS texting as are active users of email. Source: Mobile Marketing Watch
• In the US alone, roughly 300 billion text messages were sent in 2007. Source: Mobile Marketing
With these nuggets in mind, it seems a good idea to have a mobile marketing strategy at some level. Even if you don’t have the resources to execute a mobile media plan, you can easily make yourself more accessible to this dominate and growing mobile culture by utlizing a vanity phone number in branding your company.
Cell phones are our constant companions, so whether a company’s vanity phone number is seen on a passing billboard, heard on the radio or seen on TV, immediate gratification is only a few finger presses away from setting up an appointment, ordering product and/or scheduling a service. Branding your company with a vanity phone number is an excellent first step in marketing in an increasingly more mobile world.
