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Making The Phone Ring

Posted by in Marketing Tips Saturday, 20 March 2010 10:02

Even with an effective, well-branded vanity phone number, in this highly competitive buyers market, it truly does pay to give folks a reason to call now. Creating a compelling offer though can be a little tricky so take some time to design one based on these tips.

Develop an Offer In-Line With Your Brand Promise
Remember the perception of your product or service IS your brand and resides in the mind of the consumer. Consequently all communications should be representative of the image you seek to project. With this in mind be careful of an offer loaded with heavy discounts or random freebies. Although these can be compelling offers they can also serve to commoditize your product and create a diminished view of your merchandise. Some positive examples of branding offers are:
• If your business is educational in nature offer a free seminar, booklet or newsletter that provides helpful tips and suggestions.
• Offer extended (non-business) hours or weekend days for home service businesses such as plumbers or electricians.
• Provide free estimates on service related businesses
• Consider a free sample appetizer or wine tastings for restaurants

Offer must convey VALUE to your target
With a solid brand promise and understanding of your target audience in hand, determine what constitutes a compelling value proposition to prospects. Value comes in many shapes and sizes and level of appeal can vary from person to person, so completing a little research can go a long way in assessing a valuable offer. Bottom line if your offer can serve to solve a problem for the consumer you are golden. Some examples to consider are:
• Free delivery
• Overnight delivery
• More or new product options
• Free installation
• Free webhosting for a year with the purchase of a web design package

Include rationale why you should act today
Today’s marketplace does not reward patience. If you have an intriguing offer that solves a problem and/or that adds value to your consumer, by all means close the deal today by adding a sense of urgency to your message. If not, your competitor might very well save you the trouble. Here are some examples to help light a fire, but carefully craft the message to be sure to not compromise your brand promise.
• Limited selection
• Limited time offer
• First come first served
• Limited edition

This entry was posted on Saturday, March 20th, 2010 at 10:02 am and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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